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    About Us

    FUSE is a national nonprofit dedicated to increasing the capacity of local governments to engage communities and work more effectively for everyone.

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    Our Model

    The FUSE Model centers around a one-year full-time public service role in city or county government and includes three primary phases from start to finish.

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    FUSE Executive Fellows and Alumni are experienced leaders committed to to driving positive societal change through action-oriented partnerships with government agencies.

    FUSE Careers

    FUSE is a national nonprofit dedicated to increasing the capacity of local governments to engage communities and work more effectively for everyone.

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    The FUSE team and board of directors are committed to driving change locally and nationally.

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    Work with FUSE

    The power of government. The experience of community. The impact of new ideas. Together we can build better systems

    Work with FUSE Overview

    Partner With FUSE

    The FUSE Model centers around a one-year full-time public service role in city or county government and includes three primary phases from start to finish.

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    FUSE Executive Fellows and Alumni are experienced leaders committed to to driving positive societal change through action-oriented partnerships with government agencies.

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    Our Projects

    Explore our diverse portfolio of projects where FUSE Executive Fellows partner with local governments to accelerate systems change and create lasting impact across communities nationwide

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    Health

    Strengthening healthcare systems and expanding community services.

    Justice

    Transforming criminal systems for safer, more equitable communities.

    Education

    Creating learning opportunities and pathways to student success.

    Climate

    Building climate resilience and renewable energy infrastructure.

    Housing

    Expanding affordable options and protections for vulnerable residents.

    Workforce

    Fostering living-wage jobs and inclusive workforce development.

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Rafael Bracero

2017-2018 | City of Los Angeles - Office of Finance

Strengthening Business Relations Using Strategic Marketing and Communications

RAFAEL BRACERO (2017-18) has spent more than 15 years in brand marketing and partnership development at industry-leading firms, including Disney, Procter & Gamble, Activision, Warner Brothers, and Dell. At Disney Consumer Products & Interactive Media, Rafael led licensing partnerships with Fortune 500 consumer brands, including J&J, Campbell’s Kraft, and OPI. Prior to joining Disney, he worked in brand management at Procter & Gamble, Activision, and Del Monte Foods. His expertise also includes digital and social marketing, media planning, consumer research, forecasting and budgeting, and partner and creative agency management. In 2015, he founded Pathfinder Brand Consulting to serve the needs of CPG, tech, and media clients. Rafael earned a B.A. in economics and political science from the University of Michigan, an MBA from the University of Southern California’s Marshall School of Business, and an MPP from the University of Chicago’s Harris School of Public Policy.

Project

Los Angeles is working to strengthen its support for small businesses, particularly those in underserved communities. FUSE Executive Fellow Rafael Bracero helped streamline the administrative process for small businesses and improved how the city communicates its available services to business owners. Read more

One Embarcadero Center

Unit 26070

San Francisco, CA 94126

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