In response to national healthcare reform, the Department of Public Health has undertaken several initiatives, including building a world-class trauma center and developing a citywide health network. Having functioned historically as a safety net provider for vulnerable populations, the San Francisco Health Network is now also working to become the region’s provider of choice. The Department hired FUSE Executive Fellow Patti Birbiglia to help advance its mission to protect and promote the health of all San Franciscans by better connecting community members with the wide array of exceptional services available to them.
Building a Strategic Marketing Function
PATTI BIRBIGLIA (2015-16) is a marketing executive with over 15 years of experience leading branding, marketing and strategy both inside Fortune 100 companies and as a consultant to CMOs and marketing teams. Her experience includes executive positions with Sapient, Frog Design, and Stone Yamashita Partners, as well as consulting engagements with IBM, Starbucks, Franklin Templeton Investments, Cisco, United Airlines, and William Morris Endeavor Entertainment. Patti holds a B.A. in classics and English from Colgate University and dual MBA degrees from UC Berkeley and Columbia University.
2015-2016 | City of San Francisco - Department of Public Health