The City of Rogers and FUSE are working together to help Rogers move from policy readiness to real housing production. The City has already adopted a form-based code that allows a wider range of housing types and launched Pattern Zones, a publicly funded library of pre-approved designs for duplexes, accessory dwelling units, and small-footprint homes tailored to local parcels. These tools cut design costs, shorten permitting timelines, and reduce uncertainty, especially for small builders and individual property owners. What’s needed now is focused implementation support so that local builders, first-time participants, older adults, and lower- and moderate-income residents can actually use the program to build, earn supplemental income, and stabilize housing costs.
Beginning in Fall 2026, Brad Hall will spend 90 days meeting with Community Development, planning, engineering, building safety, utilities, the Mayor’s Office, builders, lenders, and property owners to understand how the program is used and where barriers show up. In Year One, Hall will map viable parcels with the City’s Gridics zoning platform and GIS staff, onboard builders and financing partners, streamline intake and permitting workflows, and support early pilot projects while capturing user feedback. Year One deliverables include an operational implementation framework, a builder and financing partner network, a mapped parcel inventory with an early project pipeline, performance tracking systems, and a Year One assessment and scale plan. By Fall 2028, the aim is a fully embedded Pattern Zones program with a steady track record of housing delivery and a model Rogers can keep adapting.
