Atlanta is working diligently to increase the pace of its vaccine inoculations and rollout One Atlanta’s strategic initiatives to begin recovery from the Covid-19 pandemic. The Covid-19 Vaccine Equity Campaign and broader One Atlanta vision are designed to increase health equity post-pandemic, particularly for the Black and Brown communities hit hardest by Covid-19. To effectively deploy both initiatives, FUSE Executive Fellow Tiffany Patterson will work with the Office of Equity, Diversity, and Inclusion to design, implement, and evaluate high-touch branding and messaging tactics, improving and maximizing communications across all platforms.
Strategic Communications to Support Vaccine Uptake and Health Equity Post-Pandemic
TIFFANY PATTERSON has a record of advancing social change involving marginalized populations in partnership with private, public, and non-profit organizations. She is an advocate of the “2030 Agenda for Sustainable Development” and is certified in Sustainable Development programming. Currently, she works closely with Our Turn, an organization aimed at strengthening access to equitable education among historically marginalized and underrepresented youth. Tiffany has served as Head of Marketing and Social Enterprise Development for Project Open Hand, a nonprofit focusing on food security and healthcare policy, where her contributions resulted in the Global Food Security Act of 2016. Prior to her policy advocacy work, Tiffany was the co-founder and Executive Vice President of Social Impact Programming for the OI Agency, a multicultural partner agency to GSD&M, an award-winning advertising and communications firm. In this role, she led community engagement and outreach strategy for Procter and Gamble's gender and multicultural initiatives. Additionally, Tiffany produced the U.S. Air Force's diversity and community outreach strategy, supporting the Obama Administration's “Educate to Innovate” program. Tiffany has an M.A. in global public policy from Johns Hopkins University School of Advanced International Studies (SAIS). A former field director with Stacey Abrams’ gubernatorial campaign, Tiffany spends much of her down time advocating for free and fair elections through Abrams’ Fair Fight Action.
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