Marketing & Communications

Strategic Communications to Support Vaccine Uptake and Health Equity Post-Pandemic
Atlanta is working diligently to increase the pace of its vaccine inoculations and rollout One Atlanta’s strategic initiatives to begin recovery from the Covid-19 pandemic. The Covid-19 Vaccine Equity Campaign and broader One Atlanta vision are designed to increase health equity post-pandemic, particularly for the Black and Brown communities hit... Read more
Communicating Health Services
The Los Angeles County Department of Health Services (DHS) offers emergency, primary, and specialty care, while serving as the healthcare safety net for the county’s most vulnerable residents. Medicaid expansion has increased competitive pressure on the department, which already struggles with outdated public perceptions of the system’s scope and quality.... Read more
Using Strategic Marketing to Bolster Social Services
The Los Angeles County Department of Workforce Development, Aging and Community Services (WDACS) has been working to extend the outreach and impact of its services, which include connecting individuals and employers, ensuring the well-being of older and dependent adults, improving human relations, and reducing hate crime. To advance these goals,... Read more
Creating an Integrated Approach to Supporting Re-entry Populations
Los Angeles County adopted a series of policies aimed at reducing the prison population, supporting re-entry, and disrupting the cycle of recidivism. As a result of these efforts, more than 10,000 inmates are released from incarceration countywide each month. These individuals face myriad barriers to successful reintegration, including lack of... Read more
Creating a Model for Inclusive Civic Engagement
Los Angeles is seeking to increase participation in the city’s vibrant grassroots electoral system, one of the largest in the nation. The City of Los Angeles Department of Neighborhood Empowerment, or Empower L.A., engaged FUSE executive fellow Aparna Mukherjee to help increase civic engagement among young people, and to support... Read more
Strengthening Business Relations Using Strategic Marketing and Communications
Los Angeles is working to strengthen its support for small businesses, particularly those in traditionally underserved neighborhoods, by developing better communications with business owners about available resources. The city’s Office of Finance recruited FUSE Executive Fellow Rafael Bracero to increase the visibility of support services available to small business owners... Read more
Building a Strategic Marketing Function 
In response to national healthcare reform, the Department of Public Health has undertaken several initiatives, including building a world-class trauma center and developing a citywide health network. Having functioned historically as a safety net provider for vulnerable populations, the San Francisco Health Network is now also working to become the... Read more
Revitalizing Economic Development Through Marketing and Communications
The City of Vallejo, located just 30 miles northeast of San Francisco, is one of the most diverse cities in the country. After emerging from bankruptcy, the city is working to redefine its role in the region. FUSE Fellow Slater Matzke developed a marketing and communications strategy focused on promoting... Read more